Home
Enterprise
Brand
Mall Contact UsAccessibility
🔍 Search 📍 Stores 👤 Login / Register 🛒 Cart
Brand Story

Brand Story

From a single thread, a single flower, to a natural aesthetic.

Explore Further

Rediscovering the beauty of nature

We believe natural beauty belongs not only on shelves, but in everyday life.

WabiNian Craft is a botanical lifestyle brand under Yunnan WabiNian Culture & Art Development Co., Ltd. From home textiles to tie-dye, from tie-dye to floral art, from floral art to crafting—a nearly two-decade journey of handcraft, always moving toward one direction: giving natural materials new life through our hands.

Vision
Bring natural beauty into daily life, and restore the intimate bond between people and plants.
Culture
Rooted in natural aesthetics, graced by wabi-sabi, paced by slow living, and built on craftsmanship.
Business
Four parallel pillars—livestream e-commerce, dried and preserved flower wholesale, offline stores, and floral soft furnishing.
Aesthetics
Redefining the contemporary aesthetic of botanical lifestyle through color, negative space, form, and material.
Social Responsibility
Local symbiosis—community gardens, agro-tourism, farmer partnerships, and nature education.

A Word from the Founder

Founder Tian Yuguo began in home textiles in Dongguan, moved through Shenzhen, Hubei, and Anhui, and finally rooted himself in Yunnan in 2019. Eight years in textiles and ten years immersed in tie-dye have given him an almost intuitive command of material, color, and form.

“We pursue not perfection, but truth. We do not imitate nature, but become part of it.” This is his approach to botanical crafting, and the very foundation of WabiNian.

The WabiNian Journey
2007 · Dongguan beginnings, home textiles
2015 · Deep dive into tie-dye, intangible heritage
2019 · Rooted in Yunnan, floral art
2021 · WabiNian founded, crafting
2026 · Four parallel pillars, ecosystem

Brand Milestones

Nearly two decades, from a single thread to a mountain wilderness.

2007

Dongguan Beginnings · Home Textiles

Starting with a thread and a piece of cloth, building an intuition for material, color, and form.

2015

Tie-Dye Mastery · Intangible Heritage

Ten years of tie-dye, turning a traditional craft into a language usable in contemporary life.

2019

Rooted in Yunnan · Floral Art

From Dongguan to Kunming, turning our gaze toward the plants and local materials of the wilderness.

2021

WabiNian Founded · Creation

Yunnan WabiNian Culture & Art Development Co., Ltd. was established, and the botanical lifestyle brand officially took root.

2026

Four Parallel Pillars · Ecosystem

Livestream e-commerce, wholesale, stores, and soft furnishing run in parallel, with agro-tourism and local symbiosis taking their first steps.

The WabiNian Worldview

Starting from a single flower, we tell a story of “how nature returns to everyday life.”

We treat plants not as decoration, but as participants in life. WabiNian unfolds this belief into four narratives—nature first knows the land, handwork gives form, space lets it be used, and symbiosis lets it keep growing.

Nature
Sourcing from Yunnan's wilderness, climate, and seven local elements, letting raw materials first know the land.
Handwork
Through the slow craft of tie-dye, preserved flowers, and botanical creations, giving natural materials renewed life and form.
Space
Stores, bases, and soft furnishing solutions—letting aesthetics take root in real spaces and be used in daily life.
Symbiosis
Walking alongside farmers, communities, and nature education—commerce borrows from nature, and gives back in return.

Four business lines, one natural aesthetic

Livestream E-commerce
Four self-operated Douyin accounts
Collaborating with creators
Dried & Preserved Flower Wholesale
Source-level floral materials
Customization and partnerships
Offline Stores
Guandu · Haiyan · Muchun
Wanghaili in preparation
Floral Soft Furnishing
Spatial Aesthetics
Corporate gifting

Want to know WabiNian better?

Read the brand philosophy, explore the crafted works, or simply talk to us.

Brand Philosophy → Contact Us →