19 Years, A Journey from Dongguan to Yunnan.
From home textiles to tie-dye, from tie-dye to floral art, from floral art to creation.
Every step moves toward the same direction — the beauty of nature.
WabiNian Zaowu is a botanical cultural creative brand under Yunnan WabiNian Culture & Art Development Co., Ltd. Founded in January 2021, headquartered in Kunming, Yunnan, with its base at the WabiNian Flower & Plant Agricultural Creative Cluster in Chenggong District.
Founder Tian Yuguo brings 8 years of home textile industry experience and 10 years of deep mastery in tie-dye craftsmanship. Starting in Dongguan in 2007, he traveled through Shenzhen, Hubei, and Anhui before finally settling in Yunnan in 2019. Nineteen years on the craft path have given him an almost intuitive understanding of materials, colors, and forms.
Rooted in Yunnan's abundant botanical resources, WabiNian weaves eight Yunnan elements—Yunnan flowers, Yunnan herbs, Yunnan dyeing, Yunnan fungi, Yunnan coffee, Yunnan tea, Yunnan insects, and Yunnan stone—into cultural creative products. Here, the thousand-year intangible heritage of Bai tie-dye meets the modern preservation technology of preserved flowers, while vintage European and American palettes run alongside Japanese and Korean macaron tones—498 products, each one a reinterpretation of natural materials.
Brand positioning "WabiNian · Natural Aesthetics Cultural Enterprise" — not chasing scale, but focused on product strength, content strength, and operational strength. Four business lines run in parallel — live-stream e-commerce, dried & preserved flower wholesale, offline stores, and floral soft décor — bringing the beauty of plants into everyday life in different forms.
8 years in home textiles, 10 years in tie-dye craftsmanship. Started in Dongguan in 2007, traveled through Shenzhen, Hubei, and Anhui, settled in Yunnan in 2019.
From home textiles to tie-dye, from tie-dye to floral art, from floral art to creation — every crossover moves toward the same direction: giving natural materials new life through craftsmanship. Nineteen years on the craft path have given him an almost intuitive understanding of materials, colors, and forms.
"Not pursuing perfection, but pursuing truth. Not imitating nature, but becoming part of nature."
With 16 years of experience in the floral industry, she oversees WabiNian's product R&D design and production management. From flower material selection to finished design, from color system development to craft standards, she is the core guarantee of WabiNian's product strength.
She also manages the dual lines of design and sales, spanning 13 departments, serving as the bridge between brand creativity and the market.
Original IP "Pod Doll" was selected as Taobao China's Annual Product. A natural creature within a pod, it became the first card for the world to know WabiNian.
The herbal-dyed tie-dye three-dimensional map of China, "Herbal-Dyed China," was permanently collected by the Yunnan Nationalities Museum — dyeing landscapes with medicinal herbs, recording an era with intangible heritage craft.
Won the "Excellence Award" at the 8th Golden Camellia International Cultural Creative Competition, earning international recognition for botanical cultural design and craftsmanship.
Joined the Western Five Provinces Handicraft 5S+ Alliance, and is also a member unit of the Kunming Cultural Creative Industry Association, participating in industry standard development.
Selected for CCPIT China Good Gifts for two consecutive editions (2024-2025 and 2025-2026), with 3 products receiving this honor, representing Chinese cultural creativity on the world stage.
Represented Kunming at the Yangtze River Delta Cultural Expo and received a letter of appreciation from the Kunming Municipal Propaganda Department, earning official endorsement of brand influence.
Invited by the China Silverware Museum to exhibit at the cultural exchange of the 50th anniversary state banquet of China-Malaysia diplomatic relations, receiving a letter of thanks from the Consulate General of Malaysia in China.
Became a teaching and training base and alumni enterprise of Yunnan Arts University (School of Design), nurturing new talent in botanical cultural creation and promoting industry-academia-research integration.
Won the "Best Design Award" at the 21st China (Kunming) International Flower Expo (KIFE), with professional floral design recognized by the industry.
Fusing the thousand-year intangible heritage of Bai tie-dye with modern preserved flower technology, creating the new category of "tie-dye floral art wall pieces," bringing traditional craftsmanship into contemporary life in new forms.
The following are WabiNian's publicly disclosed official platforms and corporate qualifications, for verification by partners and users.
Yunnan WabiNian Culture & Art Development Co., Ltd. (Unified Social Credit Code 91530114MA6Q3PPC3U, established 2021-01-25, legal representative Tian Yuguo) has passed Tencent Cloud enterprise real-name certification.
WabiNian Official Mall (AppID wxea1950fb10b0b717) has passed WeChat certification, serving as the all-channel official mall and intelligent agent entry point.
Two official WeChat mini-stores, supporting the video channel and private-domain transaction loop.
Two enterprise stores — WabiNian Enterprise Store and WabiNian Botanical Aesthetics Livestream Store — with ownership transitioning from individual to enterprise, currently under public notice.
Shouqianba covers 4 directly operated stores across Guandu Ancient Town, Haiyan Village, Muchun Lake, and Wanghaili, with unified reconciliation.
4 self-operated Douyin accounts (Laohuo Slow Time, Plant Healing Painting as Realm, WabiNian Little Flower House, WabiNian Botanical House) plus 28 partner creators; main video channel account and co-creation store account.
Attracted attention at the first exhibition. The original IP concept of the Pod Doll, the intangible heritage fusion of tie-dye floral art wall pieces, and the interactive design of touch-screen mirror lamps — three signature exhibits, each with its own highlight.
Second exhibition, bringing a brand-new product line. The botanical husk tile cats and palm-woven Yunnan insects became new focal points — natural reinvention of folk symbols and contemporary interpretation of traditional weaving.
Actively participating in various flower exhibitions, cultural creative fairs, and industry exchange events. Exhibiting to sell, exhibiting to innovate — every showcase is a test and iteration of product strength.
Four self-operated accounts, four content personalities.
The personal IP account of lead Huo Yongxian. Centered on slow-living narratives, showcasing the daily life of a florist, plant care insights, and lifestyle aesthetics. The audience leans toward urban dwellers who value quality of life.
Centered on floral artwork display and aesthetic sharing. Each episode is a process record of floral creation — from flower material selection to color schemes, from wrapping techniques to the final presentation.
The main account for bouquet retail. Centered on product display and livestream sales, showcasing various bouquets, preserved flower boxes, and holiday custom products. Complete ordering path with clear conversion orientation.
A plant knowledge science account. Starting from Yunnan's botanical diversity, it educates on the varieties, care methods, and cultural backgrounds of various flowers and plants. Content plants seeds of interest and drives traffic to other accounts.
Collaborating with 28 partner influencers, covering lifestyle and floral gardening fields
Learn About Livestream E-Commerce →Whether it's wholesale partnerships, spatial soft furnishing, cultural tourism projects, or simply being moved by a flower.
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